- Open Calls
- Pitch Your Robot – 2023
The deliverable “Robotic markets in the EU landscape” aims to provide an overview of the European Robotics market of Agri-food. The document is divided in 2 parts. The first part examines the strengths and pain points related to the robotics in agro-food markets and the different sectorial specificities of multiple fields inside the markets. The second part, identifies current governmental initiatives in the uptake of robotic solutions and analyzes sectors that have been in contact with robotization of processes and derives conclusions.
Although there are multiple conclusions and findings in unrelated fields, it is important to highlight some transversal learnings that we’ve collected from the study. In terms of market drivers, the European market is facing high labour costs that hinder agricultural production, this is being aggravated with the high inflation currently faced by the continent. The high initial investment required by farmers in the acquisition of new automatized technologies can be considered as a barrier of adoption. Regarding the technological challenges, the proposed solutions when entering the market must be reliable, provide an added value to the production, scalable in order to be optimized and applied in other fields, and autonomous.
Another main conclusion that we found is that there are numerous opportunities in the uptake of robotic solutions throughout multiple sectors. We’ve identified that data brings value, and thus, who collects and manages more data – has the opportunity of better management, prediction and assessment of their crops or livestock. Another great opportunity relies on how to position the robotic solutions in the market, since we’ve identified that the initial cost for farmers is really high – searching opportunities in the service sector and exploring circular economy can be the go-to strategy to follow. Lastly, the existence of an organized sector, done so by initiatives like agROBOfood is also an added value as it brings together players from all across the value chain and promotes networking and business opportunities.